Just read this great article “Is crowd-sourcing shaping the future of recruitment?” on Webrecruit and it kind of feels like we wrote it.
The article starts talking about how recruitment has developed from recruitment 1.0 and 2.0 (focusing on the active job seekers) and has made a huge advancement with social media to recruitment 3.0. Barely there, and we’re entering Recruitment 4.0! #exciting
“Recruitment 3.0 made a huge advancement with the rise of social media by focusing on building communities in order to attract both the active and passive jobseeker. As mentioned by Matthew Jeffrey , the key to this is compelling, rich content and creating a destination that people want to go to frequently.
Building on this, recruitment 4.0 is all about the value of these communities. Consider the world we live in – it is the information age and the power lies in networks. Companies like Facebook and LinkedIn have a massive reach and potential reach, their following is huge – and it’s an engaged following creating tremendous value, particularly for HR and recruiters.”
Now in many ways, Jobylon is actually about both 3.0 and 4.0.. let me elaborate on that.
With Jobylon.se we’ve basically created thousands of company profiles, filled with rich content about employers out there. Not only will you find all jobs in one single place, but also information about the employer, their presence in social media and through which friends you’re connected to the company. As an active (and also passive) job seeker, this gives you a pretty good view of your potential employer.
Now here comes the exciting part
“…Companies have always embraced the concept of internal referrals, so why not the reverse?”
This is exactly what we want to do with Jobylon Bounty! By assigning Finders Fee’s on certain jobs and utilising the power of social media, we aim to crowd-source the right (probably passive) candidates to those specific jobs. Everyone becomes a Bounty Hunter!
Even more interesting:
“Gamification is the latest buzzword in recruitment.
Make sure you watch this space : )
Aref : )