Why using video job ads will completely change your game

 

It’s safe to say that the traditional job ad is dead. Video content is already the most dominant form of internet media. By 2019, 80% of everything we see on social media will be visual, and it looks as though that number will just continue to rise.

 

It can be quite a challenge to keep up with technology these days but, thankfully, Jobylon is here to help you! Our collaboration with Videoburst means that we can easily turn your job ad into a beautiful, customized video – ready for you to share with the world.

 

Replacing text-based jobs ads with visual content is without doubt a great tactic to catch your dream candidates’ attention and will in addition boost your employer branding strategy. However, using visuals doesn’t necessarily have to mean high-quality professional video. it could also mean using gifs or infographics as a part of your noise, which in turn will make you look more attractive as a recruiting company.

 

 

Below is a glimpse of how your video job ad could look, example is from a campaign we did for PwC.

 

 

Let’s dig a little deeper. The psychological perspective shows that videos generate far more emotions than text alone does and that as many as 40% of people will respond better to visual content. As we all know, working with simply text to create emotionally engaging content can be a hurdle even for the best. At the end of the day, we want the targeted audience to feel a certain way and to get a sense of the company’s authenticity. What better way to do this than with visuals?

 

Not convinced yet? Let us show you some powerful facts about visual content:

 

 

 

Read more about where to best communicate your kick-ass content in order to attract the right candidates in our previous blog post here!

 

Ready to spark up your job ad?

 

For more information, please contact us at sofia@jobylon.com

 

Louise Andersson

Marketing Manager

No Comments

Leave a Comment

Please be polite. We appreciate that.
Your email address will not be published and required fields are marked