It’s safe to say that the traditional job ad is dead. Video content is already the most dominant form of internet media. By 2019, 80% of everything we see on social media will be visual, and it looks as though that number will just continue to rise.
It can be quite a challenge to keep up with technology these days but, thankfully, Jobylon is here to help you! Our collaboration with Videoburst means that we can easily turn your job ad into a beautiful, customized video – ready for you to share with the world.
Replacing text-based jobs ads with visual content is without doubt a great tactic to catch your dream candidates’ attention and will in addition boost your employer branding strategy. However, using visuals doesn’t necessarily have to mean high-quality professional video. it could also mean using gifs or infographics as a part of your noise, which in turn will make you look more attractive as a recruiting company.
Below is a glimpse of how your video job ad could look, example is from a campaign we did for PwC.
Let’s dig a little deeper. The psychological perspective shows that videos generate far more emotions than text alone does and that as many as 40% of people will respond better to visual content. As we all know, working with simply text to create emotionally engaging content can be a hurdle even for the best. At the end of the day, we want the targeted audience to feel a certain way and to get a sense of the company’s authenticity. What better way to do this than with visuals?
Not convinced yet? Let us show you some powerful facts about visual content:
- Our brain processes visuals 60,000x faster than text
- Including a video on a landing page can increase conversion rates by 80%
- Video content generates up to 1,200 more shares
- Facebook is the 2nd largest channel for video content, right after Youtube
- 54% of people prefer video content
- Videos provide a whole new creative playground, where you can play around with music, colors, and storytelling
- 85% of internet users watch videos
Read more about where to best communicate your kick-ass content in order to attract the right candidates in our previous blog post here!
Ready to spark up your job ad?
For more information, please contact us at firstname.lastname@example.org