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How to manage your employer brand in uncertain times

by | Jun 8, 2020

 

Manage your employer brand, now?! There are simply more important things that stand in the way. And besides, what’s the point if you’re not even recruiting? If this isn’t the time to attract, that’s totally okay, but your employer brand is more than a piece of talent-attracting machinery. While the world is in slow-mo. Let’s put our efforts into the essence of what employer branding is – human connection. Something that candidates crave more than ever. We’re here to help you navigate through this confusion and more importantly, how you can maintain your Employer Brand in uncertain times.

 

Your online presence is everything

It’s totally understandable if your Employer Branding isn’t your first priority, but going completely dark could have a huge impact on your brand. Up to 67% of candidates are likely to apply if you’re actively managing your online presence. Be the company that’s in it for the long haul! It’s all about identifying what’s important for you right now, even if your maximum capacity lays in just nurturing current relationships with candidates. Put the bar high enough for it to work based on your current situation. 

 

Pick content carefully

It might be time to re-think the content you’re putting out so that it aligns with what people today resonates with. Certain jokes or picture-perfect images might not be appropriate. People are navigating towards safety, hope, stability – so make sure to be mindful of the tone you’re using. 

 

Keep up the transparency

Everyone’s life has changed in one way or another, including yours and your team. There’s nothing that shows character like being honest about the transformation your company is going through. Let people be a part of the journey! Share how your team is coping with working from home and the challenges that come with it. There’s nothing that candidates are craving more than authenticity in a time like this. 

 

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