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4 must do’s to create an outstanding job ad


Struggling to attract qualified candidates? Don’t underestimate the power of a well-written, innovative job ad. Job seekers are now in charge and are facing more opportunities than ever before, so for recruiters, this means putting in the extra effort that is vital for standing out and catching the right people’s attention.

  

Here are 4 additional ways to create an outstanding job ad that are guaranteed to bring you results:

  

  

1. Write your way into their hearts

 

  

Make it sound like it’s a position to be excited about, whether that means changing the title to something more appealing or writing the ad in a way that makes it sound personal and intriguing. The aim is to ignite that fire within them, not kill it. But unfortunately, fancy titles aren’t always enough to get someone to hit the “apply” button.

Try to read and write the job advert from the job seeker’s perspective. How does the wording make you feel? Simply avoiding words and phrases that might have a negative impact will give you a better shot at finding your perfect match and not scaring away your potential dream colleague!

The Virgin article about the importance of representation in the workforce brings up many interesting points, one of which was about how women only tend to apply for jobs when they feel they have the required qualifications. Men, on the other hand, are more likely to apply whenever they find the job interesting. So, browsing through the listed skills and filtering out the unnecessary ones will also give you a wider range of applicants.  

 

  

2.  What have you got to offer?

 

  

Make sure you highlight what you can offer as a company and what it is that makes you different from your competitors. It’s a two-way street and looks way less “robotic”. Free fruit and flexibility are great, but what about the culture? Are you working hard to cultivate a great work dynamic? Are you a team filled with great personalities? Don’t forget that you’re welcoming them to a family!

A huge part of what you have to offer is your core values. Your identity, foundation and beliefs. It will give the readers the chance to decide whether they can picture themselves working for you or not. At the end of the day, you want to attract the candidates who feel aligned with your values and can proudly stand behind them. Don’t forget to mention why and what you are doing to get there.

 

Here’s an example. Let’s say that you are promoting Work Life Balance. Be sure to always give examples of how this is done. Maybe you are doing walking meetings once a week to promote health and to get out of the office. This might sound like a simple detail but it is a brilliant example of how to bring out your personality.

     

3. Be like Sievo and kill it with a video

  


As mentioned in our previous blog post, adding a video into your ad will immediately spark it up and generate more engagement. There are many powerful ways to play around with visual content and to make it genuine and inspiring, depending on what special feeling you want to convey through your advert. Since we are heading towards a future of visual content, adding an employer branding video into your job ad should be an approach worth considering if you haven’t already.

If you’re looking to make it less uptight and more human, using a bit of humour is always a good way to start. Just look at how our friends at Sievo have showcased their culture (pssst…rumour has it that they were awarded “Best Employer Brand Video 2018”)

 

  

4. Make them feel important

  

  

Lastly, underline what makes this specific position important for the whole team or company. According to Matt Buckland’s article, personal development and a sense of belonging are two of the most important aspects to consider when writing a job ad. As an employee, you want to feel like you are making a difference and that the working hours you put in matter.

Why is your company an optimal place to grow? How are you going to help your future candidate to reach their potential? Making room for personal development will not only increase loyalty but will also make you an employer worth counting on.

Why using video job ads will completely change your game

 

It’s safe to say that the traditional job ad is dead. Video content is already the most dominant form of internet media. By 2019, 80% of everything we see on social media will be visual, and it looks as though that number will just continue to rise.

It can be quite a challenge to keep up with technology these days but, thankfully, Jobylon is here to help you! Our collaboration with Videoburst means that we can easily turn your job ad into a beautiful, customized video – ready for you to share with the world.

3 ways to optimise your employer branding through social media  

3 ways to optimise your employer branding through social media  

 

More than a third of all job seekers actively research their potential future employer on social media, according to the millennial and job report of 2017. This makes employer branding vital not only to create momentum but also for future employees to envision what it’s like working for you. Social media is your window out to the public, which gives you a great opportunity to attract a new world of talent!

New feature: Viewer Permission

New feature: Viewer Permission

Today we’re happy to present a new type of permission we’ve introduced to Jobylon, the Viewer Permission!

New feature: Applicant Tasks

New feature: Applicant Tasks

Managing your applicants, no matter how many they are, is never easy and requires you to stay on top of a lot of tasks. Our goal with Jobylon is to Simplify Hiring and for every feature we create, we’d like to get one step closer to that goal.

Today, we’re happy to introduce our latest feature – Applicant Tasks. We know this is something many of our users have requested so we hope you like it!

With this feature, you can easily create and assign Applicant Tasks to members in your Hiring Team and receive automatic reminders if they are overdue.

This is how it works

Within each Applicant page there’s now a Tasks tab next to your Notes.

  • Click on the tab and Create a task
  • Name your task e.g. “Call and book an interview”
  • Set a deadline for your task so you’ll get a reminder if it’s not marked completed on time (Optional)
  • Assign someone from your Hiring Team to the task – They will automatically receive an email when you save and create the task

Applicant Tasks

That is basically it! =)

You can find all your tasks and the ones you created for others by clicking Tasks from the top menu.

Applicant Tasks Overview

We hope you like it! As always, feel free to comment on this post if you have any questions or thoughts!

Log in to your Jobylon account and start creating some Applicant Tasks!